About Us

London Rag is more than just a women’s fashion brand. It is an attitude, an expression of what fashion ought to be. The brand was founded in the basement near Old Street London and has always aspired to provide the masses (and classes alike) with quality products. The old adage of ‘Quality never goes out of style,” is one of the brand’s founding tenets and is reflected in every piece of merchandise we produce.

At London Rag, our team of designers, clothiers, stylists and craftsmen ensures that you always get the the absolute best. We believe that in quality lies the true test of clothing, accessories and shoes. Which is why we ensure that every product goes through rigorous quality tests and assessments. Our design philosophy is rooted in two unique principles, style and inclusion. This means that we design our products to flatter and stand out on every body type, silhouette and shape.

Our philosophy makes us a brand that believes that fashion ought to be empowering to all, bar none. We take great pride in our work and ensure that every LONDON RAG garment, accessory, bag and shoe conforms to legendary standards of British craftsmanship. We believe that in our quality lies our distinction and we make sure that we are always on top of trends, colour styles and patterns, always delivering a superior product at every price point.

We invite you to join us in a journey, a journey unlike anyone you’ve ever been on. A journey to the heart of inclusive fashion, where every individual, irrespective of their height, shape, skin colour, race and ethnicity is beautiful, valued and deserves to feel fashionable and pampered. We are LONDON RAG, and we will always be your one stop, fashion destination.